What is a Marketing Tree?

I'm excited to have you come along and join me as we explore what I like to call a marketing day and how you can use that marketing tree to empower your people, benefit your business and attract better leads to your business into your clients. So that's what we're going to be talking about today. So we are delving into the world of what I like to call marketing trees today, and I like to look at marketing as a marketing tree rather than a final for a number of reasons. I think of funnels, you know, and I can't get the visual out of my head about pushing people down and forcing them down through something. And I would much rather empower our people. And I'll explain to you about why we like that within trees within that process.