What is a place brand - Clare Dewhirst of City Nation Place

What exactly is a place brand? When done right it is not just about marketing or tourism but rather a clear definition of values that can be used as a filter for policy, strategy and decision making. This focus helps communities both manage growth and attract businesses, residents and visitors that share those values. In this episode of Eyes on the Street we speak to Clare Dewhirst of City Nation Place to discuss how place branding has evolved, challenges and opportunities place brands face coming out of COVID and the upcoming City Nation Place Americas conference.