What Is a Social Media Manager? Beginner Guide to What They Actually Do episode artwork

EPISODE · Mar 5, 2026 · 16 MIN

What Is a Social Media Manager? Beginner Guide to What They Actually Do

from Estelledia · host Rosalie Tran

What does a social media manager actually do?In this video I explain what a social media manager is, what the role involves, and the key responsibilities of managing social media accounts for brands.If you are interested in becoming a social media manager, working in digital marketing, or starting a social media management business, this beginner friendly guide will walk you through the basics.Topics covered in this video include social media strategy, content creation, scheduling posts, analytics, client management and growing brands online.------------------------------------Chapters 00:00 Intro01:34 Roles of a SMM02:58 Responsibilities for a SMM04:45 Ownership Vs. Accountability 05:56 What We Do07:51 SMM Day-To-Day09:39 What we don’t do12:15 Skills Needed14:46 Who is this role for------------------------------------Social ChannelsInstagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Business Inquiries: [email protected]

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What Is a Social Media Manager? Beginner Guide to What They Actually Do

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