What is a UGC Creator vs a Social Media Manager?

from Dishing Up Digital with Ellen Mackenzie · host Ellen Mackenzie

This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought. Brands have long known the power of this kind of marketing. It feels like modern day referrals. But this year we have seen the rise of something a little different, the UGC creator. A UGC creator is someone hired by a brand specifically to make content for their social pages and the content looks like it could be from a customer. And that content is then part of the marketing material and the overall marketing strategy for that company. Listen as I go through the Pros & Cons of both UGC Creator and Social Media Manager. What is your preference, or what would you like to pursue? Send me  a DM about it and also let me know what you thought about this weeks episode and what you would like to hear in future episodes.   I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Mentioned on this episode: How to Book High Ticket Clients Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

What this episode covers

This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought. Brands have long known the power of this kind of marketing. It feels like modern day referrals. But this year we have seen the rise of something a little different, the UGC creator. A UGC creator is someone hired by a brand specifically to make content for their social pages and the content looks like it could be from a customer. And that content is then part of the marketing material and the overall marketing strategy for that company. Listen as I go through the Pros & Cons of both UGC Creator and Social Media Manager. What is your preference, or what would you like to pursue? Send me a DM about it and also let me know what you thought about this weeks episode and what you would like to hear in future episodes. I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Mentioned on this episode: How to Book High Ticket Clients Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book