What is a website for?

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Content Strategist Nick Ostdick to discuss whether B2B companies still need websites, and what purpose a website serves in 2025 (4:04). They also discuss the changing search landscape (19:23), the importance of staying on top of changes to Google’s search algorithms (26:30), and the kind of website experiences companies can and should be creating. In Problem Solved(ish), they discuss two very different custom website projects (30:00) and, in Mics at the Bar, they sample a Canadian Mountie (37:10). Resources: https://developers.google.com/search/docs/fundamentals/creating-helpful-content https://www.catherinelacey.com/