What is an author brand?

“I’m a human, not a company. Why would I need a brand?” That’s the question I answer in this episode as I talk with Cara Ray who is a writer, copywriter, and marketer. We talk about:* What an author brand is* Why a brand is more than logos, fonts, and colors* How an author brand can help you serve your reader more effectively* How to get started creating your own author brand* The questions you need to ask yourself before you create your brandCara is a Christian writer, entrepreneur, and community builder. She writes to encourage men and women to enjoy God through Gospel-centered devotionals. When she’s not facilitating community within the Writers’ Bloc, she’s wielding words as a full-time copywriter, marketer, and web designer. If you’d like her help creating your author brand, visit her website.If you’re not sure who your reader is and what you offer them, I would love to help you find clarity in that. Book a free discovery call today. If you’re looking for a Christian writing community, check out www.mywritersbloc.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amylynnsimon.substack.com