What is AR Storytelling? ft. a Creative Strategist @ Snapchat (Jeff Miller)

from Linen Suit & Plastic Tie · host Gorav Menon & Kevin Liu

How do you tell stories using AR (Augmented Reality)? This week's expert storyteller is Jeff Miller, Sr. Director of Global Creative Strategy at Snap Inc., former Director of Digital Strategy at Gatorade, and former Account Executive at Ogilvy & Mather. Jeff has spent years on top of the advertising industry by tracking technological changes and seeing how new advertising formats enable effective stories. While some view AR as but a shiny toy, Jeff is able to use AR as a way to enhance culturally relevant stories. Listen now to learn more about Jeff's career, how to leverage new technologies in advertising, and how to create impactful stories.

Episode metadata supplied by the publisher feed · Published Dec 2, 2020

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What is AR Storytelling? ft. a Creative Strategist @ Snapchat (Jeff Miller)

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