What is beauty vlogging?

Sometimes I’m ashamed by the pockets of the internet I overlook until a friend holds them right in front of me. I knew beauty vlogging was a thing, for example, but I didn’t grasp that the video format attracts millions of viewers. Nor had I considered positive impact beauty logging has had both on its stars and its fans. To learn about beauty vlogging, I spoke with Racked Features Editor Julia Rubin. Her work is some of my favorite across Vox Media, including features on Hello Kitty, American Girl, and Barbie’s Instagram account. Maybe you’re like me, and beauty vlogging is one of your tech blindspots. If so, then we’re both lucky to have someone nice enough to not laugh us out of the room, and provide some overdue enlightenment. Learn more about your ad choices. Visit megaphone.fm/adchoices