What is behavioral science and experimentation with Shirin Oreizy

from Brandformance · host Pranav Piyush

Today’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harvard and Duke. Here are three things I learnt from Shirin:What is behavioral science and what does it take to design successful experiments?How can teams start with this methodology?How we should think about the recent controversies about replicability in scientific studies?

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This episode was published on May 10, 2024.

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