What is behavioural targeting and is it effective? – SHAWN AGUILAR | DMR #60

Shawn Aguilar is the Digital Marketing Manager at TapSense, where he creates and executes lead generation campaigns across all digital channels. Today on Digital Marketing Radio we discuss the following: What digital marketing activities are most effective for lead generation? What is behavioural targeting and is it effective? How do you run a successful re-targeting campaign? What is behavioural targeting and is it effective? What is real-time bidding? Is LinkedIn effective for B2C as well as B2B? Is focusing on lead generation essential for every business? What are the differences between Hubspot and Marketo when it comes to inbound marketing? Should every business consider inbound marketing? The importance of setting a conversion pixel on your site When is the right time to 'give up' on a re-targeting campaign? Trying to solve the multi-device tracking challenge Google's advantage in the world of re-targeting Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? LinkedIn Ads [Pay per click advertising] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Facebook Custom Audiences [Pay per click advertising] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Break down silos. It will be beneficial for your marketing team if they understand what your sales team are doing.