EPISODE · May 31, 2023 · 22 MIN
What Is Blue Ocean Strategy — and Where Does It Go Wrong?
from HBR On Strategy
Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.
Embed this episode
NOW PLAYING
What Is Blue Ocean Strategy — and Where Does It Go Wrong?
0:00
22:42
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of HBR On Strategy?
This episode is 22 minutes long.
When was this HBR On Strategy episode published?
This episode was published on May 31, 2023.
Can I download this HBR On Strategy episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!