What is Bootstrapping?

What is bootstrapping? Not all businesses can bootstrap The Bootstrapper’s commandments Customers are your investors The company’s vision is in your hands Focus as the North Star Speed of execution Mastery and Passion A little to lose but a lot to gain Salesmanship In it for the long-term Bootstrapping is about survival Start from a proven business model Differentiate from the incumbent What the bootstrapper has that the big corporations don’t? Beware, a bootstrapper is not a freelancer, but an entrepreneur When to play venture capital game? Scale requires money, and network