What Is Causing Your CPC to Increase on Google Ads?

In this episode, I'll explain the reasons behind the rising Cost Per Click (CPC) in Google Ads for roofing contractors. If you've noticed your CPC increasing, especially during peak seasons, you're not alone! I'll explore the main causes, from increased competition to seasonal demand, and share actionable strategies to help you control your ad spend. Topics covered include: ✅ Understanding CPC and why it's essential in Google Ads. ✅ How competition and seasonal trends impact the roofing industry. ✅ The role of Quality Score, geographic targeting, and ad scheduling in CPC. ✅ Tips for optimizing your bidding strategy and ad creatives to reduce costs. Whether you're an experienced contractor or new to Google Ads, this episode will help you make sense of CPC fluctuations and uncover ways to reduce costs while maintaining strong ad performance.