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EPISODE · Aug 3, 2022

What is Contextual Advertising?

from Contextual Advertising

Contextual advertising is not a new concept in the advertising industry. But, it was less focused in the previous years with behavioral targeting getting all the attention of advertisers. It allows you to match the content of the webpage to that of the ad. This focuses on providing a unified experience for the user by emphasizing screen content rather than individual individuals. 

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What is Contextual Advertising?

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When was this Contextual Advertising episode published?

This episode was published on August 3, 2022.

What is this episode about?

Contextual advertising is not a new concept in the advertising industry. But, it was less focused in the previous years with behavioral targeting getting all the attention of advertisers. It allows you to match the content of the webpage to that of...

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