EPISODE · Feb 8, 2026 · 1H 8M
What is Creativity? (w/ Sarah Kuiken of The Nerve) | Words About Stuff Podcast | Ep. 7
from Words About Stuff · host Hosted by Amy the Copywriter
A dungeons and dragons-esque adventure into creativity. What is it? What isn't it? And how does it feel?Guest: Sarah Kuiken of The Nerve, ✨ unboring your business here: 🌐 Website: https://strikeanerve.com/💼 LinkedIn: https://www.linkedin.com/in/sarah-kuiken/🐦⬛ The Nerve (not your average newsletter): https://strikeanerve.com/newsletterIn this episode we explore:Boredom. Routine. Where lost things go. Bowling. The name of Ms. Frizzle's pet. And one simple trick that fixes everything! 🙃🥳 Amy the Copywriter 🥳A marketing strategist and copywriter — here to help. If you've got a marketing puzzle, or need words written about stuff, reach out!💼 Business 🤝 Brands 📢 Press: [email protected] 💌 Fan mail 💖 Suggestions ❓ Questions: [email protected] along on: ✨ Instagram: / amythecopywriter ✨ Facebook: / amythecopywriterfb🏡 Home base for all things Words About Stuff: https://wordsaboutstuff.com/ ⏩ Chapters ⏩00:00 Intro Clip00:37 Welcome Sarah Kuiken of The Nerve00:58 Pictures of Cute Dogs02:18 What Makes Sarah Awesome Today04:33 Speed Round04:37 Dream Destination08:22 Best Way to Relax09:10 Favorite Office Supply09:48 What Even is Boredom?11:44 Catch Phrase12:51 Hiding Spots13:34 Sponsor: Vaccines15:40 Losing Things18:18 This is(n't) Dungeons & Dragons20:13 Our Characters21:56 The Crash25:07 Burninating the Countryside27:03 Right Brain: What Creativity Looks Like29:47 Feels Like Expertise & Rule Breaking32:43 Stand Up Comedy35:28 Left Brain: What isn't Creative? AI?43:12 How Does Creativity Work?45:11 Anxiety, Intrusive Thoughts & Bowling47:26 Prefrontal Cortex: What's Creativity Good For?48:37 Curiosity & Fatigue52:38 Ms. Frizzle: What's Creativity Good For?54:36 Routine vs Creativity57:49 The Princess Bride59:52 How Do You Know When You're Done?01:01:14 The Prize01:01:50 The Thrilling Conclusion01:02:34 The End is the SpongeBob We Made Along the Way01:03:55 What's Working?01:05:39 The Right Answer: 1 Simple Trick01:06:26 Sarah's Links01:07:13 Stolen Outro🎬 Credits 🎬Hosted, Produced & Edited by Amy the CopywriterMusic by DELOSound💬 Also Mentioned in this Episode 💬💪 Strong Bad's Trogdor the Burninator (Homestar Runner): https://www.youtube.com/watch?v=90X5NJleYJQ💖 The Princess Bride by William Goldman#WordsAboutStuffPodcast #AmyTheCopywriter #Creativity
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What is Creativity? (w/ Sarah Kuiken of The Nerve) | Words About Stuff Podcast | Ep. 7
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