What is Customer Lifetime Value

from SaaS Metrics School · host Ben Murray

In episode #20, I address customer lifetime value (LTV). LTV estimates the total cash flows that we will receive over the lifetime of a customer. It’s an estimate and changes with every new cohort. - What is LTV? - What are the inputs? - How often do we measure LTV? - LTV is not a standalone metric - Highly applicable metric for price point, high volume SaaS SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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This episode was published on August 2, 2023.

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