What is Digital Transformation? Unlocking Growth for Small Businesses

In this episode, we explore the impactful world of digital transformation and how it can revolutionise small businesses. Join host Matt Sutherland as he delves into insightful discussions with Dr Ashmita Randhawa, Director of R&D at Sunderland Software City, and Jamie Hardesty, Director of Communications and Ecosystem Development at Sunderland Software City. Discover how digital transformation is not just about adopting shiny new technologies but also about cultural change, efficiency, and productivity. Learn about the various support programmes available for small businesses, including Digital Pathfinders and the Hartree Centre Northeast hub.  Plus we look ahead to the technology developments you should be considering which are on the horizon in the second half of this decade!     Digital Transformation, Small Business Support, Sunderland Software City, Technology Adoption, Business Efficiency, Productivity Tools, Iot Devices, Ai And Machine Learning, 5G Technology, Quantum Computing, Digital Pathfinders, Tech Startups, Innovation Programmes, Immersive Technology, Hartree Centre Northeast Hub, Digital Adoption, Business Growth, Tech Ecosystem, Northumbria University, Net Zero GoalsSee omnystudio.com/listener for privacy information.