What is Driving Global Internet Usage?

Internet usage across the globe continues to expand at an extremely fast rate; 96.7% over the 2006-2011 period. But what is driving this growth? Technological development is first and foremost - the faster technology grows in a country, the more people access the internet. The growing youth population is another important driver, as the most technologically savvy, and their demands shape internet development itself. An Hodgson, Income and Expenditure Manager at Euromonitor, explores further drivers of the internet in this podcast, offering a forecast for global internet growth.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.