EPISODE · Jun 2, 2023 · 34 MIN
What Is E-E-A-T? And How to Optimize For It
from Content and Conversation: Organic Growth Insights from Siege Media · host Clearscope, Ross Hudgens, Siege Media, Bernard Huang
Show Notes:00:08: Welcome, Bernard Huang, Co-founder of Clearscope00:35: E-E-A-T’s background and evolution4:00: Common E-E-A-T misapplications by SEOs13:21: The value of a simple photoshoot18:27: Modern SEO necessities vs. technical SEO27:32: How to optimize every pixel on your siteShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
In December 2022, Google introduced an additional “E” to E-A-T, expanding it to “Experience, Expertise, Authority, and Trustworthiness” as a component of Google’s Search Quality Rater Guidelines. These guidelines function as a manual that real individuals use to assess the quality of search results. So, why should you care? In a rapidly evolving world driven by advancements in AI, the credibility of your content holds greater significance than ever before. Almost six months since its inception, Ross and Bernard delve into the history and evolution of E-E-A-T. They explore its overall practical implementation, common mistakes to avoid, and strategies to optimize its impact. Furthermore, they discuss the diminishing relevance of traditional SEO methods and how you can maximize your “experience” to achieve better rankings on the SERP.
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What Is E-E-A-T? And How to Optimize For It
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