What is Engagement Banking?

Discover how banks can modernize tech and prioritize customers. Jouk Pleiter & Tim Rutten discuss overcoming legacy challenges and more.If banks aim to remain competitive in today’s financial landscape, the constant modernization of their technology ecosystems is crucial. But that's easier said than done. A holistic approach centered around customers is the first step.In this episode, Tim Rutten and Jouk Pleiter, CEO and Founder at Backbase, discuss how banks can expedite customer centricity. They describe and tackle the challenges banks face with legacy systems, and talk about the necessity for progressive modernization to remain competitive.Tune in to explore how financial institutions can re-architect banking around the customer. And discover the actionable steps to make this transformation a reality.(00:00) - Welcome to the ‘Banking Reinvented’ podcast(02:48) - Defining engagement banking(06:24) - Challenges for traditional banks(08:48) - The paradigm shift in banking(12:31) - Evolution of Backbase(16:10) - Engagement Banking vs. digital banking(20:39) - Key takeaways(22:02) - Importance of the Engagement Banking model(23:27) - Episode wrap-upFollow us on LinkedIn:-> Backbase-> Jouk Pleiter-> Tim RuttenStep into the future of finance -> Check out our content hub