What is factor-based investing?

Thomas O’Keefe, Managing Director of Investment Strategy and Partnership, and Phillip Neuhart, Senior Director of Market and Economic Research talked with Bryan Light, Senior Portfolio Manager and leader of equity strategy for First Citizens Bank about how his team evaluate companies. We often talk about earnings growth and margins as part of market fundamentals and quantitative investing. What’s the difference between qualitative and quantitative investing? What attributes (or factors) do we consider when evaluating stocks? Do some factors matter more than others?