What is factor-based investing, and why is it popular among Indian investors?

Factor-based investing is an approach that is catching on among Indian investors. Post Trump tariffs and the consequent global impact, the markets worldwide have seen correction and India is no exception. We speak to Bhavesh Jain, Co-Head - Factor Investing, Edelweiss MF, on the factor-based investing approach and how relevant it is in these times of volatility.