Stop Chasing Likes: Turn Customers into Die-Hard Fans | David Meerman Scott

Send us Fan MailWhat is the difference between somebody who follows your business and somebody who actively wants it to succeed?A follower clicks a button. A genuine fan returns, recommends you to other people, shares your ideas and feels emotionally connected to what you are building.In this episode, Peter Boolkah speaks with marketing strategist and bestselling author David Meerman Scott about replacing impersonal, transactional marketing with genuine human connection.David explains why companies have taken digital marketing too far. More automated emails, artificial intelligence, social-media posts and gated content may create activity, but they do not necessarily create trust.Peter and David explore how organisations can build communities of enthusiastic advocates by creating memorable experiences, sharing generously and allowing customers to feel that they belong.You’ll discover:Why digital marketing has become increasingly impersonalThe difference between followers, customers and genuine fansWhy likes and views do not necessarily represent meaningful relationshipsHow shared passions create powerful communitiesWhat small companies can learn from the fans surrounding major brandsHow Grain Surfboards builds loyalty by inviting customers inside the businessWhy sharing knowledge can be more valuable than protecting every secretHow customers and employees can begin to feel like part-ownersWhy ungated content can build more goodwill than forced data collectionHow giving without immediately demanding something in return creates trustWhy businesses should stop trying to control how customers discuss their productsHow loyal fans can generate repeat business, recommendations and word of mouthWhat newsjacking means and how it can attract attentionThe central lesson is simple:Stop measuring your audience solely through clicks, likes and email addresses. Build relationships strong enough that customers voluntarily carry your message into the market.CONNECT WITH DAVID MEERMAN SCOTTWebsite: https://www.davidmeermanscott.com/Fanocracy: https://www.fanocracy.com/Books: https://www.davidmeermanscott.com/booksLinkedIn: https://www.linkedin.com/in/davidmeermanscott/CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com