What Is Gamification, and How Can It Create True Engagement?; with Luke Jamieson

Today’s episode brought us the wisdom and insightful genius of Luke Jamieson, on a topic that impacts us all and is even more relevant in our current ‘Great Resignation’ climate.  He is a warm, caring human with a long history connecting him to raising engagement and enjoyment for employees.  I’m really grateful for his insights today, as we find ourselves moving through more change and evolution in a post-pandemic world.He gives us a view of employee engagement as it’s evolved from it’s inception as a ‘core driver’ and focus for organisations, through to today.Here’s a summary of what we discussed:06:45 - the influence of social media on customer experience09:55 - the early onset of gamification16:30 - his focus was always on the customer, not a number to reach28:09 - who is gamification for?32:27 - how co-creation impacts engagement36:44 - the great resignation40:30 - how value can be linked to gamification46:43 - the opportunity in storiesand much more… Enjoy!Here’s some information about our guest:Luke JamiesonRegional Manager, CentricalLuke is one of the top 25 global influencers and thought leaders on customer experience and employee engagement. His rebellious, unconventional approaches have been attributed to him earning such titles. But it’s his combination of vision, high energy, audacious creativity and mischievous execution that makes him an inspiring and refreshing keynote speaker, podcaster and blogger. Featured in numerous publications including The Wall Street Journal and The Australian. He studied design thinking at D.school, Stanford University and is a certified LEGO® Serious Play® facilitator.Something Interesting About YouI have been a baker, drove cattle, been arrested overseas and I collect celebrity moments.What Are You Famous For?Legend in my own lunchbox but... top 25 Global thought leader on CX and EX and also built a contact centre that became Best global contact centre.ContactLI: https://www.linkedin.com/in/luke-jamieson/T: https://www.thinkers360.com/tl/LukeJamiesonT & I: Twitter and Instagram - @LukeCXEXW: https://www.centrical.comHere’s some information about my co-host:Endre HoffmannFounder & Coach, The Doctor of Self Worthhttps://www.linkedin.com/in/doctor-of-self-worth/Your host,  AvelineCheck out our previous episode here.The purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others. If you'd like to get in touch please contact us at [email protected]