What is happening with B2B eCommerce budgets in 2025?

Episode 64 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "What is happening with B2B eCommerce budgets in 2025?" was published on January 17, 2025 and runs 21 minutes.

January 17, 2025 ·21m · Master B2B Friday 15

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Summary

In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting! Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.

Episode Description

In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting! Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.

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