EPISODE · Jan 17, 2025 · 21 MIN
What is happening with B2B eCommerce budgets in 2025?
from Master B2B Friday 15 · host Master B2B
In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting! Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.
What this episode covers
In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting! Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.
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What is happening with B2B eCommerce budgets in 2025?
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