What is High Yield-Tourism, And Why Does it Matter?

In the rush to recover from the pandemic, many destinations have sought to match pre-Covid arrivals. A backlash is developing. Public sentiment against mass tourism is hardening in many places. Can High-Yield Tourism marketing confront the new challenges facing visitor economies? Hosted by Gary Bowerman: an Asia-based travel & consumer analyst, conference speaker and consultant, & Dr. Jens Thraenhart: a global tourism strategist & Former CEO of Barbados Tourism Marketing Inc.