What is Identity Based Strategy? w/ Lauren Shippy

Episode 14 of the Becoming a Trusted Voice podcast, hosted by askmikegonzalez.com, titled "What is Identity Based Strategy? w/ Lauren Shippy" was published on September 10, 2019 and runs 35 minutes.

September 10, 2019 ·35m · Becoming a Trusted Voice

0:00 / 0:00

Episode Description

In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.

Share this episode

Similar Episodes

193. 12 Experiments in 12 Months: A New Way to Build Credibility in a Sceptical World

Dec 14, 2025 ·19m

192. Your 2026 Playbook: The Exact Strategic Planning Process I Use With My Executive Clients

Dec 7, 2025 ·21m

Checking In With Shawn

Dec 3, 2025 ·38m

The Real Cost of Cheap Fence Work

Dec 3, 2025 ·32m

Lessons from the Fence Line: What I Wish I Knew (and the Tools That Saved Me)

Dec 3, 2025 ·36m

Building an Empire: The Matt Warner Way

Dec 3, 2025 ·95m

Similar Podcasts

Thefor Podcast Grace Kyalo The No.1 millennial podcast hosted by Grace Kyalo, who explores her passion for building conversations and becoming a trusted voice for the millennials. Here's a case for millennials.Lots of Love. Trusted Authority - The Podcast Petra Zink Welcome to the Trusted Authority!The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I'm your host Petra Zink, and I'm on a mission to make the smartest voices heard and recognised, not the loudest.Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.And that's a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started! Hop over to impaccct.com/freebies and enjoy the gifts! Veep Reviews & After Show - AfterBuzz TV AfterBuzz TV The Veep After Show recaps, reviews and discusses episodes of HBO's Veep.Show Summary: "Politics is about people," former Sen. Selina Meyer is fond of saying. Unfortunately, the people Meyer, a charismatic leader and rising star in her party, meets after becoming vice president are nothing like she expected, but everything she was warned about. "Veep" follows the new VP as she puts out political fires, juggles her public schedule and private life, and does everything within her limited powers to improve her dysfunctional relationship with the chief executive. Meyer's trusted — and some not-so-trusted — aides include chief of staff Amy, spokesperson Mike, secretary Sue and right-hand man Gary. Unreserved Named one of Audible's Best Canadian Podcasts of 2025. Join Rosanna Deerchild every Friday for vibrant conversations with our cousins, aunties, elders and heroes. Rosanna guides us on the path to better understanding our shared story. Together, we learn and unlearn, laugh and become gentler in all our relations.Our award-winning show is rooted in radio, where we’ve spent the last decade becoming a trusted space for Indigenous-led conversations.We are based in what is now known as Canada. Rosanna hails from O-Pipon-Na-Piwan Cree Nation at South Indian Lake in northern Manitoba, and now lives and works in Winnipeg (Treaty 1).

URL copied to clipboard!