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What is IMPORTANT in a REBRAND? | Brand New Taste episode artwork

EPISODE · Jan 11, 2024 · 5 MIN

What is IMPORTANT in a REBRAND? | Brand New Taste

from Brand New Taste

When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British producer and supplier that we can now see today. If you enjoy this episode, please consider subscribing.If you have any suggestions for future episode topics, please email them to [email protected] Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn moreFollow Paul and Isle of Wight Tomatoes:https://www.linkedin.com/in/paul-thomas-41b65338/?originalSubdomain=ukhttps://iowtomatoes.co.uk/https://www.instagram.com/iowtomatoes/?hl=en

What this episode covers

When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British pr...

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What is IMPORTANT in a REBRAND? | Brand New Taste

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Frequently Asked Questions

How long is this episode of Brand New Taste?

This episode is 5 minutes long.

When was this Brand New Taste episode published?

This episode was published on January 11, 2024.

What is this episode about?

When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to...

Can I download this Brand New Taste episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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