EPISODE · Jan 11, 2024 · 5 MIN
What is IMPORTANT in a REBRAND? | Brand New Taste
from Brand New Taste
When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British producer and supplier that we can now see today. If you enjoy this episode, please consider subscribing.If you have any suggestions for future episode topics, please email them to [email protected] Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn moreFollow Paul and Isle of Wight Tomatoes:https://www.linkedin.com/in/paul-thomas-41b65338/?originalSubdomain=ukhttps://iowtomatoes.co.uk/https://www.instagram.com/iowtomatoes/?hl=en
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When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British pr...
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What is IMPORTANT in a REBRAND? | Brand New Taste
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