What is innovation theatre?

Innovation theatre refers to any innovation work which is done to show people that innovation is happening, but which doesn't result in a tangible outcome. This is one of the reasons why approximately 96% of innovation attempts fail. Unfortunately, many companies won't even realise that they have this problem. In some cases though, they are very aware of it, and consider the activity good for marketing and branding, even if they know it will not produce any results. To learn about how to prevent Innovation Theatre from ruining your chances of success, read the full blog article on the subject here: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/is-your-company-just-performing-innovation-theatre/  Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16