What Is It Like Owning A Vintage Boutique

What do you want to know?I sit down with Alexia Maldonado, owner of I Fell in Love Here, vintage clothing boutique, to talk about what it really takes to run a curated vintage boutique in downtown El Paso. We get into sourcing 90s and Y2K pieces, helping customers find their style faster, and balancing a vintage store with an online clothing brand. • Alexia’s path from EPCC fashion design to opening a boutique • Why 90s and Y2K vintage feels personal and sells well • How thrifting knowledge starts with textiles, labels, and quality • Using stories to add meaning and value to secondhand clothing • Letting go of clothes with a simple one-in, one-out closet rule • Personal styling sessions, Pinterest mood boards, and fast try-ons • Why some people struggle to shop and how we guide them • Relocating from Horizon to downtown for access and foot traffic • Choosing an in-person retail experience over e-commerce for vintage • Building Amaldeux, pivoting from New York to LA manufacturing • Designing with sustainability, durability, and timeless details in mind • Dream cities for expansion like New York and Paris Names mentioned: https://www.instagram.com/alexiamaldonadohttps://www.instagram.com/ifellinloveherehttps://www.instagram.com/amaldeux?igsh=eXZma201MWtqeWVtMake sure to follow @thatsthevpodcast on all platforms for more fashion content and a big thank you to our sponsor, JAG Premier Advertising AgencyIf you're looking to get on platforms like Hulu or Netflix, check out the link: https://jagadvertising.com/