What is Looksmaxxing?

Have you heard about the social media fueled appearance trend known as  “looksmaxxing”? That’s spelled l-o-o-k-s-m-a-x-x-i-n-g. The term originated in online communities centered around what’s known as the involuntary celibate, or “incil” for short, cohort of young males. Incels would like to be in romantic and sexual relationships, but they blame women for their celibate status, primarily caused by the fact that women don’t find them attractive. So they engage in looksmaxxing, which is the process of maximizing their own physical attractiveness. Softmaxxing efforts include hair care, skin care, diet, and exercise. Hardmaxxing involves more radical interventions like plastic surgery. Parents, appearance pressure is real. Help your kids understand that nobody can meet these narrow and unrealistic standards, and that they must rest their identity in who they are as adopted sons and daughters of God. God is a God who looks on the heart, not on the outward appearance.