EPISODE · Jun 18, 2018 · 14 MIN
What is Market Research? What is Marketing Research?
from Conversations for Research Rockstars
How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this episode, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree with her take? Great!
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