WHAT IS MEDIA MANIPULATION?

Publication date 2014-01-08 Media manipulation is a series of related techniques in which partisans create an image or argument that favours their particular interests. Such tactics may include the use of logical fallacies and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication-without which there could be no propaganda.It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar. As illustrated below, many of the more modern mass media manipulation methods are types of distraction, on the assumption that the public has a limited attention span.