What is My Purpose episode artwork

EPISODE · May 25, 2026 · 15 MIN

What is My Purpose

from Moonshot Mentor with Laverne McKinnon · host Laverne McKinnon

The week I got fired from a job I loved, I kept opening my laptop and staring at a blank screen.I didn’t know what to update. I wasn’t sure who I was updating it for. My job title had been the answer to so many questions, including, it turned out, the question of who I was.That’s the thing nobody warns you about: career disappointment. The professional loss is real. But the identity loss is the one that knocks you sideways.And somewhere in that fog, a question surfaces. Usually in the middle of the night. Usually, when you’re too tired to push it away.What is my purpose?Here’s what I’ve learned — both from living through it and from walking dozens of clients through the same fire: that question isn’t a crisis. It’s an invitation. And career disappointment, as brutal as it is, might be the most direct route to your answer.Why Career Disappointment Hits So DeepMost of us have been quietly, unconsciously answering the purpose question with our job title for years.I’m a producer. I’m an analyst. I’m a director of marketing.When work is going well, that answer feels sufficient. But it was never really the answer. Your job is not your purpose — it’s a manifestation of it. And when the job disappears, what’s left is the real question you should have been sitting with all along.That’s not a failure. That’s a reckoning. And reckonings, handled right, can change everything.The Three Questions That Find Your PurposeI use a three-question framework with my clients, and I’ve come back to it myself more times than I can count.The questions are simple. They’re not easy. There’s a difference.Question 1: What brings you joy or flow?Not what you’re supposed to love. Not what looks impressive on a LinkedIn summary. What actually lights you up — where do you lose track of time? Learning something new? Creating something from scratch? Solving a puzzle no one else could crack? Supporting someone through something hard?Don’t overthink it. Write whatever comes up first.Question 2: What are you good at?Here’s a pro tip: don’t answer this one alone. Ask three people who know you well. We are chronically blind to our own gifts, especially the ones that come naturally. They don’t feel like gifts — they just feel like us.When I did this exercise, I was surprised to learn that people experienced me as a strategic organizer and planner. Those things came so easily to me I’d never counted them as skills. I thought everyone did that.They don’t.Question 3: What breaks your heart?This is the one people rush past. Don’t.What feels intolerable to you in the world? What injustice makes you angry? What gap keeps pulling your attention? What do you find yourself saying someone should do something about this — because, yes, that someone might be you.Purpose lives in the overlap of these three things. And career disappointment has a way of stripping away the noise so you can finally hear them.Gigi’s StoryWhen Gigi came to me, she had just been laid off after 18 years as an analyst at Boeing — a job she’d landed right out of college. She was devastated. Her career had been a source of real pride, and her goals had always centered on stability: building a family, saving for retirement.But when we started working through the three questions, something shifted.What brought her joy was solving unsolvable problems. What she was good at was long-term data analysis and pattern recognition. And what broke her heart? The idea of leaving the world worse than she found it for her kids.Those three things pointed somewhere she hadn’t been looking: sustainability. Helping companies reduce their carbon footprint. Using her skills to address something that mattered to her at a gut level.Job security, she realized, had never been her purpose. It had been her strategy. Once she could see that, she stopped grieving the job and started building toward something real. Last I heard, she was interviewing for sustainability analyst roles and interviewing like someone who knew exactly why she was in the room.The disappointment didn’t take her purpose. It introduced her to it.How to Write Your Purpose StatementOnce you’ve sat with the three questions, the next step is to put it into words. This is where a lot of people stall, so I want to make it as simple as possible.A purpose statement has three parts: what you love, what you’re good at, and what you’re called to change or contribute. You’re looking for the thread that ties all three together.One essential instruction: write it in the present tense. Not I want to, or I hope to. Declare it as if it’s already happening — because at the level of purpose, it is.The difference matters more than it sounds. “I want to help people tell their stories” keeps you in aspiration. “I help people tell their stories” puts you in motion.Here’s one of my favorite examples from a client:I am a warrior of freedom, nourishing and protecting my community through my talent as a chef and futurist, emboldening people to trust their gut.Read that, and you can feel the person behind it. That’s the goal. Not a job description — a declaration.Your first draft will be imperfect. Mine has been rewritten more times than I can count. The essence stays constant. The words get sharper over time. What matters is that you start.The Hardest PartThe real barrier to writing a purpose statement isn’t the framework. It’s the fear of owning what you find.Owning your gifts means being responsible for them. Claiming your purpose means you can’t keep playing small and pretending you don’t know what you’re here for.That’s terrifying. It’s also the whole point.Bottom LineCareer disappointment is not the end of your purpose story. For a lot of people, it’s the beginning of it.When the job goes away, so does the easy answer. What’s left, if you’re willing to look, is something more durable and more yours: the overlap of what you love, what you’re good at, and what you can’t stop caring about.That’s your purpose. It was there the whole time. The disruption just made it visible. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit moonshotmentor.substack.com/subscribe

NOW PLAYING

What is My Purpose

0:00 15:37

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Moonshot Mentor with Laverne McKinnon?

This episode is 15 minutes long.

When was this Moonshot Mentor with Laverne McKinnon episode published?

This episode was published on May 25, 2026.

What is this episode about?

The week I got fired from a job I loved, I kept opening my laptop and staring at a blank screen.I didn’t know what to update. I wasn’t sure who I was updating it for. My job title had been the answer to so many questions, including, it turned out,...

Can I download this Moonshot Mentor with Laverne McKinnon episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!