What is Old is Made New as Kansas City Welcomes a One-of-a-Kind Landmark in 2024

When the spring weather warms in 2024, a new and unique structure will open to the public: The Rock Island Bridge. EAG is thrilled to be the marketing partner of Flying Truss, the firm that has made a miraculous metamorphosis of this 118-year-old railroad bridge that spans the Kansas River near Hy-Vee Arena. The transition of the Rock Island Bridge from an abandoned railroad conduit to a multi-purpose recreation and entertainment venue is a massive “4P” endeavor of public, private and philanthropic partnership. In this episode, EAG chief marketing officer Jeff Randolph brings us Mike Zeller, CEO of Flying Truss, to share his inspired vision of transforming an old, unused bridge into a useful place where energy, attention and half a million people will gather every year.