What Is Product-Led-Growth? And How to Implement a P.L.G Strategy Into Your Business, Part 2/2

Here is part 2! In this conversation, Steve and Tony discuss the concept of Product-Led Growth (PLG) and how it can be implemented in a SaaS company. They emphasize the importance of customer success in driving adoption and reducing time to ROI. They also discuss the different layers of PLG, including freemium options, feature-based pricing, and usage-based pricing. They highlight the role of customer feedback and feature requests in shaping product development. They also explore the shift in company DNA and the role of sales and marketing in a PLG approach. We release weekly episodes! Just a quick disclaimer: Not all our ideas are great, so be aware! ADDITIONAL RESOURCES 1. ⁠Gobvio.com⁠ for playbooks of each episode 2. We create more related content on our ⁠⁠⁠LinkedIn⁠ ⁠⁠ 3. Send your case-request to ⁠⁠⁠[email protected] ⁠⁠⁠ to be covered on a new episode! Until next time, go sell, go market, gobvio.