What Is Product-Led Growth Anyway? (With Product-Led Institute's Wes Bush)

With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits down with Wes Bush – the guy who wrote the book on the subject. Together, Matt and Wes talk about the three things that have contributed to the popularity of product-led growth, examples of SaaS companies that have successfully implemented product-led growth tactics, and why you should think about adding a free trial to your current model. Want to hear Wes's advice for creating an onboarding experience that helps boost conversion? Listen to the full episode.