What Is Product Personalization by former Zendesk Growth Lead

from The Product Podcast · host Brianne Kimmel, former Growth Lead at Zendesk

Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time. She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.Social Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

What this episode covers

Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged over time. She also discusses how you can learn more about your customers without overwhelming them and how to build scalable user engagement programs.Social Links: Find out more about Product School hereFollow our Pod...

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What Is Product Personalization by former Zendesk Growth Lead

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This episode is 47 minutes long.

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This episode was published on June 21, 2018.

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