What is "relationship marketing" and why I believe businesses must prioritise it

In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our spending (*ahem, right now*) – relationship marketing, and your ability to become front-of-mind through genuine human-to-human connections, relationships and experiences, I believe will be your competitive advantage.   So what the heck is "relationship marketing" I hear you ask?! I dive into it in this episode where I speak to:   Why I believe it's become "harder" this year to get sales, leads, and engagement;  The reason why I am not worried, at all (and why I feel you shouldn't be too); Why I feel "relationship marketing" is going to be key in this climate today; The 101 (and my take) on "relationship marketing"; 3 simple ways you can incorporate this into your business this month (without having to spend a single $)   __   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti