What is ROI and how to you can best use this benchmark your progress.

from Tales from the Dirt Road · host The Dirt Road Group, LLC

This week, Liz and Tony discuss return on investment (ROI) and how business owners and marketing professionals can utilize a specific formula to calculate and leverage ROI for progress.Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.comDownload and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

Episode metadata supplied by the publisher feed · Published Sep 23, 2025

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What is ROI and how to you can best use this benchmark your progress.

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