What is Roolo by Play9?

The conversation covers the introduction and background of the guest, the birth of the Roolo product, the adversity and inspiration behind the business, the journey of Tuki, the creation of Roolo, testing and feedback, innovative design and prototyping, distribution and expansion, product features and cleaning, colour choice and future plans, retail availability and ethical practices, ethical product development, the purpose of business, and the start of Raw Feeders of Great Britain. The conversation covers a wide range of topics related to dog feeding, nutrition, and the challenges faced by businesses and consumers. It delves into the impact of dog feeding cults, the importance of community-based feeding, the challenges of balancing over time, communication issues, inconsistencies in trading standards, and the impact on businesses and online toxicity. It also explores the compartmentalization in big corporations, customer service challenges, rescue centres, food crime, nutrition, health, and the affordability of raw feeding. Additionally, it discusses the fresh food movement and the need for data transparency in the pet food industry.https://play9.co.uk/ @Play9WorldTakeawaysRaw feeding for dogs is a significant part of their health and wellnessInnovative product design and ethical business practices are key to success Community-based feeding approachChallenges in trading standardsChapters00:00 Introduction and Background05:24 Innovative Design and Prototyping13:16 Retail Availability and Ethical Practices19:16 Ethical Product Development26:34 The Purpose of Business32:02 Inconsistencies in Trading Standards37:55 Food Crime and Food Chain Integrity43:26 Rehoming Challenges and Media Misrepresentation56:27 Fresh Food Movement and Data Transparency