EPISODE · Nov 25, 2023 · 2 MIN
What is SEO in 2024? The new definition of search engine optimisation
from The Yiannis Daily Podcast · host Yiannis Papastergiou
What is SEO? 🤔💻 The exact definition is, in my opinion, different than people think. Traditionally when people talk about Search Engine Optimization they mean anything content on a website or a landing page. But nowadays the term has expanded to each and all social media platforms, since each one offers a very sophisticated search functionality. 🌐🔍 What do I mean? If you want your profile, fan page, and group to be found through search on Facebook, you need to optimize your profiles, use the right keywords, the ones that you want to be found for. 🔑📲 Same applies for Instagram, where crafting the right bio is an art and can make or break your “searchability” in the platform. 🖼️🎨 Youtube? Have you optimized your profile correctly? 📹✅ What about LinkedIn? Have you turned the Creator Mode on? Have you optimized your headline, your about section, and the hashtags/topics that you want to be found for? 💼🔧 What about each and every post you are publishing on each and every platform? 📝🔄 Do you add all the keywords in your captions? Do you use the alt tags on your images? What about the hashtags? What about your title on platforms like YouTube and Facebook? (yes, you can enter a video title on Facebook). 🎥🏷️ Yes, SEO is about optimizing your website and each landing page with the correct keywords, the alt tags, your images to be found in a Google Photos search. 🌍📸 But in 2023 and 2024, SEO is all about optimizing every social media platform you are on and every piece of content you are publishing. 🚀🌐 SEO is an all-inclusive acronym in our days that means website, social media profile, and content posting search engine optimization. 📈📊 This is it for today, See you tomorrow! 👋🌞 #SEOPodcast #DigitalMarketingPodcast #SocialMediaSEO #PodcastSEO #ContentMarketingTips #PodcastTips #SEOStrategies #PodcastForBusiness #MarketingInsights #PodcastGrowth #OnlineStrategy #PodcastingTips #SEOTrends
What this episode covers
What is SEO? 🤔💻 The exact definition is, in my opinion, different than people think. Traditionally when people talk about Search Engine Optimization they mean anything content on a website or a landing page. But nowadays the term has expanded to each and all social media platforms, since each one offers a very sophisticated search functionality. 🌐🔍 What do I mean? If you want your profile, fan page, and group to be found through search on Facebook, you need to optimize your profiles, use the right keywords, the ones that you want to be found for. 🔑📲 Same applies for Instagram, where crafting the right bio is an art and can make or break your “searchability” in the platform. 🖼️🎨 Youtube? Have you optimized your profile correctly? 📹✅ What about LinkedIn? Have you turned the Creator Mode on? Have you optimized your headline, your about section, and the hashtags/topics that you want to be found for? 💼🔧 What about each and every post you are publishing on each and every platform? 📝🔄 Do you add all the keywords in your captions? Do you use the alt tags on your images? What about the hashtags? What about your title on platforms like YouTube and Facebook? (yes, you can enter a video title on Facebook). 🎥🏷️ Yes, SEO is about optimizing your website and each landing page with the correct keywords, the alt tags, your images to be found in a Google Photos search. 🌍📸 But in 2023 and 2024, SEO is all about optimizing every social media platform you are on and every piece of content you are publishing. 🚀🌐 SEO is an all-inclusive acronym in our days that means website, social media profile, and content posting search engine optimization. 📈📊 This is it for today, See you tomorrow! 👋🌞 #SEOPodcast #DigitalMarketingPodcast #SocialMediaSEO #PodcastSEO #ContentMarketingTips #PodcastTips #SEOStrategies #PodcastForBusiness #MarketingInsights #PodcastGrowth #OnlineStrategy #PodcastingTips #SEOTrends
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What is SEO in 2024? The new definition of search engine optimisation
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