What is 'sharenting'?

Sharenting has become a huge talking point online this week - especially when it comes to influencers and family content creators. More and more people are questioning whether kids are being overexposed on social media, with this new viral campaign warning about the long-term risks of posting children’s lives for everyone to see.   From baby pictures to daily routines, a lot of this content gets shared without the child ever having a say - and in the influencer world, it can even become part of a brand.   To help us understand the concerns behind all this, we’re joined by Olwyn Beresford from CyberSafeKids, who specialises in the research and policy side of children’s digital safety.