What is Social Listening with Jo Jensen (Touchdown Strategies)

Jo Jensen is an accomplished entrepreneur and marketing strategist with over two decades of experience at the intersection of digital innovation, public affairs, and entertainment. Currently the SVP of Digital and Entertainment at Touchdown Strategies, Jo also founded MovieGoer, a film marketing and distribution company that bridges entertainment and advocacy.In this episode, we dive deep into the world of digital campaigns, focusing on the importance of social listening. Jo shares her unique approach to building online communities, amplifying messages, and recognizing superfans. We discuss the various platforms she utilizes, the significance of engaging with audiences, and how filmmakers can effectively market their films in today's digital landscape.Connect with Jo Jensen:LinkedIn:   / msjojensen  More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube🎙️ Hosted and co-produced by Christie Marchese🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/