What is Social Washing in Tourism?

Responsible, sustainable tourism has been gaining more and more attention, but now there’s the risk of "social washing". Lily Girma joins the show to discuss what social washing is, how it applies to the tourism industry, and how to avoid it.  Guest: Lebawit (Lily) Girma is the founder of Tourism Lens. She is currently a full-time travel news reporter at Bloomberg Pursuits— the lifestyle arm of Bloomberg News and Bloomberg Businessweek—as well as a freelance award-winning journalist. Lebawit counts more than 15 years of experience in the travel industry reporting on global tourism with a focus on sustainability, for business and consumer-facing travel publications.Links: https://tourismlens.com/https://www.bloomberg.com/news/articles/2024-11-14/bhutan-s-making-tourism-easier-counting-on-travelers-to-revive-economy?srnd=undefined&embedded-checkout=trueIf you're a fan of the show, don't forget to subscribe, rate, and review Curious Tourism: Responsible Travel Podcast.Follow us on social media @curioustourismpod.Read Erin's award-winning blog, Pina Travels.Subscribe to Kattie's podcasting newsletter, Pod the North.CREDITSWritten and Hosted by Erin HynesProduced by Kattie LaurMusic is "Night Stars" by Wolf Saga/David R. Maracle/Chippewa Travellers. Additional music from Motion Array.Logo by Nicole Hall