What is Stigma

In this episode, we explore what stigma is and the challenges it creates in day‑to‑day life, particularly for people experiencing addiction. The podcast was created to encourage open conversations about addiction and to address the elephant in the room — to break the stigma. We are joined by the brilliant Dr Bhags Sharma, Consultant Addictions Psychiatrist at the Hounslow ARC (Addiction, Recovery, Community) service. Dr Sharma brings expert knowledge and many years of professional experience in addiction support and has been a strong voice and advocate for tackling stigma throughout our campaign. What is stigma?Stigma is the assignment of negative and unfair beliefs based on characteristics such as mental illness, physical appearance, social status, or, in this case, addiction disorders. It creates barriers by causing discrimination, social isolation and shame, often preventing people from seeking help. Stigma can be personal (self‑stigma), societal (public stigma) or structural. There are many ways stigma can show up, and we want to highlight the impact this can have on people who are currently in need of support. Stigma can have long‑term health and mental health consequences. It significantly affects confidence and can deter people from accessing or seeking support, as many fear the repercussions. It can reinforce trauma, encourage self‑isolation, and leave individuals feeling defined by their addiction rather than seen as a whole person. The impact also extends to children, families and friends. So together, let’s bring the grey into colour. Show compassion, be open, and be kind.