What Is The Best Bidding Strategy For Google Ads Lead Generation? How To Get Leads Under Target Cost?

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube What is the best strategy for lead generation on a brand new account and how to get leads under target cost? Initially, your lead cost will be higher, right? And then as you keep optimizing them with new keywords and new negative keywords, your lead cost is going to go down. Give you a very quick example. Let's say you spend $100. You got one lead. Your lead cost is $100. The next $10, you get two leads. So now you spend $110 and you got, let's make it $50. To make the math simple, $150, you spent, you got three leads. Your lead cost has come down in half to $50. Right? Then you keep on doing so. The more leads you keep getting at regular intervals, the CPA is going to go down. So it's impossible. And if you go on target CPA and you tell Google I need $10 leads, it may struggle to even get you the impression. Forget about getting leads. So if your target CPS $10, I would put in as $50. Give Google a lot of wiggle and room and budget. That is the most important thing. You got to give it a budget. You can't give it $10 budget per day and you want $50 leads because it just won't work.