What is the best way to cut into the footwear market?

In this episode, we sit down with Dr. Matt Head to explore the world of performance footwear design and the engineering innovation behind the shoes we run in. We cover the world of design and brand heritage and Matt shares insights from his experience at brands including HOKA, The North Face, inov8, and Reebok. We discuss how running shoes have evolved from stirrup-inspired designs to modern carbon-plated super shoes, the balance between aesthetics, comfort and performance, and what it really takes to turn a bold concept into a product athletes trust.