What is the Cost of ARR

In the first episode, I talk about my favorite SaaS metric, the Cost of ARR (aka SaaS CAC Ratio). Highlights: You can calculate blended, new, and expansion Requires new and expansion bookings data Need total sales and marketing expense You must allocate S&M for the Cost of ARR New and the Cost of ARR Expansion Sales cycle length is important Easy way to call BS on a bookings forecast with this metric