What is the Definition of Special?

In this conversation, Phil Shalala and Anthony Batt discuss their experiences at the Upfront Summit, highlighting key speakers, insights on venture capital, and the role of celebrity in the industry. They delve into the importance of experiential marketing, innovative ideas in branding, and reflections on leadership and government. The discussion also touches on the return of nostalgia in marketing and the potential of print media, concluding with thoughts on future directions in creative experiences.